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This web page irigroup.com states the following, "International Recruitment Investments IRI started out by specialising in creating and developing start-up recruitment companies, offering senior recruitment specialists the opportunity to own and run their business." We saw that the webpage said " IRI also assists recruitment companies who do not have a presence in Asia with a soft landing strategy by bringing together our market knowledge, contacts and operational infrastructure to provide an off the shelf solution to setting up in Asia." It also said " In this new role Richard will report direct." The header had Building business as the highest ranking optimized keyword. It is followed by Seeking talent, Assisting professionals, and take the next step which isn't as ranked as highly as Building business. The next words irigroup.com used was Senior recruitment specialists. Business development was included but will not be viewed by search engines.